Discover why B2B branding is crucial for business success. This article debunks common myths, explains the '4 Ps' of effective B2B branding, and showcases real-world success stories. Learn how a strong brand can build trust, stand out in the market, increase perceived value, and attract top talent - all leading to tangible business growth.

Identity Design, BrandingVikram Bhalla8 August 2024Brand, brand identity, B2B, business

Art and the Algorithm

Examining the transformative role of AI in the creative industry, exploring its potential to redefine artistic expression while questioning the future for human creatives in an AI-driven world.

Vikram Bhalla13 May 2023AI, Artificial Intelligence, Design, Art, Copywriting, brand, brand identity

'The Story Goes On' Brand Identity — A Case Study

TWO Design was commissioned to design the entire Brand Identity and Design Language for a completely novel brand — ‘The Story Goes On’. Our scope of work included the identity, the tone of voice, content, stationery, packaging, social media, and everything else in between. It was as much fun for us to complete as it was exhaustive in its scope. In the end, we managed to flip the entire category on its head with our approach, and we were proud as heck!

Blog