Traditional art galleries are often perceived as intimidating or pretentious. From day one on this project, we knew 'The Story Goes On' was going to radically change people's preconceived notions about art, design and antique collection.
It features a staggering number of items and artefacts from across multiple categories. Browsing through their catalogue, you’re bound to fall in love over and over again. All the items on offer aren’t valuable just because they’re old. The real value lies in their stories, the stories of the people who created them, and the generations afterward that owned and used them.
So when you buy one of these pieces, the story goes on, with you.
We were commissioned by the brand to create an exhaustive identity design system, which included the Brand Identity, print and digital collateral, social media, dynamic content, copywriting and long-form educational articles. The projects that require us to go that extra mile, work that much harder, and deliver that much more in the end, are the projects that leave us with the happiest, proudest memories in the end. ‘The Story Goes On’ was one of those projects for us.
To know more about how we went about creating this uniquely modern identity for a brand that deals in antiques, check out our Case Study here.
Content Team :
Nafisa Crisna, Jigna Padhiar, Melanie Andrade, Neha Mathrani
Design Team:
Tushar Menon, Arjun Rajkishore
Creative Director:
Vikram Bhalla
