After almost 3 years as our design client, we finally got our shot at a full redesign of the SAGlass brand, including identity, print and signage; and boy, was it worth the wait.
With an uncompromising attitude to their work and a strong emphasis on innovation, SAGlass is one of the most respected brands in Indian glass. This was also why they’ve always been a bit wary of changing their 10 year-old brand identity. When the opportunity finally arose though, we jumped at the chance.
We built them an identity that was inspired by glass in its purest, molten state, after studying the way heat dissipates through it. The result was an amorphous, shape-shifting design language that required us to create rules for just how those shapes would shift, across media and collateral.
To read our case study on this project, check out our blog post here.
DESIGN TEAM:
Tushar Menon & Arjun Rajkishore
Creative Director:
Vikram Bhalla
