While we try to do our little bit for the planet as often as we can, we’d like to think the Helio brand design project gave us some serious brownie points with Mother Nature.
To design this identity, we began, as we often do, with the source, and looked at the sun as our first step. Not directly, of course, we’re not the American President.
The logomark was born from the space between a solar panel array, in perspective. It looks forward and upward, and makes for an inspiring icon. The colour gradient mirrors sunlight as well, with the brightest orange concentrated at one end, dissolving into a cool blue at the other.
It exudes brilliance and power, unforgettable and captivating in its radiance.
Design Team:
Tushar Menon & Arjun Rajkishore
Creative Director:
Vikram Bhalla
