For three seasons of Lakmé India Fashion Week, we were commissioned to design the event and its vast set of print collateral, which included installations within the event space as well. Two of those seasons were during the 15th year anniversary of the Fashion Week, so it was extra special for everyone involved.

Lakmé India Fashion Week is the biggest fashion event in the country, and brings together the absolute cream of the crop from the industry, twice a year. When they brought us on to inject new life into what was already a 14 year old event, we’d be lying if we said we weren’t a little daunted at the task ahead.

All that changed after the first Fashion Week we worked on, however.

We designed the identity for the event, the print collateral, the signage and even the installations. It was definitely one of the most gruelling projects we’ve taken on.

We had so much fun, we just had to come back the next season.

And the next.

Design Team:

Anuja Pitre & Shubham Mehra

Creative Director:

Vikram Bhalla