Yoga Netri is a yoga practice based on the Hatha Yoga discipline. It is unlike any other practice in that it creates a hyper-personalised class for every student, taking into account their medical history, body type, age, and even mental state. Before one signs up, a long interview is conducted, where the teachers delve deep into the minds and histories of the student, and only when they’re satisfied with the information do they create a personalised schedule of yoga tailored to that student’s individual needs.
Hatha Yoga is a practice that has three main pillars - spiritual, mental and physical. Right from the start, we knew we had to create an identity that showcased these pillars effectively, while still keeping with the peaceful minimalism that the brand required. We went about creating a symbol that would bring together these three pillars, and where each pillar could, if required, be used individually.
DESIGN TEam
Tushar Menon & Arjun Rajkishore
CREATIVE DIRECTOR
Vikram Bhalla
The three elements, which could be used together or individually
With the core identity design element finalised, we went about creating a custom logotype which perfectly fits within the rest of the design system — communicating calm stillness and a sense of power, all at once.
