When Instagram Direct Messenger was introduced in 2013, the heart icon at that time was a great addition for a quick response within the messaging app. Once Instagram Messenger went mainstream however, that heart icon became one of the most frustrating features on it, because of how easy it was to mistakenly tap the heart icon even when you didn’t mean to.
Read MoreA case study into one of the most ambitious products we’ve worked on — Simpler. An app that aimed to replace every existing home service provider on the market, by bringing every one of those services under one roof.
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