The White Arch

The White Arch Dental Centre is a state-of-the-art dental care centre, located in the heart of posh Koregaon Park in Pune.

We were asked to design a brand identity for The White Arch that was soothing, minimalist and stood out in an oversaturated market. We built them an identity which exudes calm, and extended it to span their stationery, website and even their interior space.

By the end of the project, we had big pearly white smiles on our faces, for more reasons than one.

We designed their brand identity, stationery, print collateral and website.

Design Team:

Tushar Menon

Creative Director:

Vikram Bhalla