That Studio is a music studio/jam room/all-'round-acoustic-haven located in Bombay.
A brand that appeals to the youth, while also being serious about their sound, we developed the idea to create an adaptive identity for That Studio; leaving scope for each deliverable and collateral to be personalised, but still having everything be cohesive with the larger brand identity and aesthetic.
It was most important to capture that spirit of “fun but serious” with this brand design, and we think we nailed it. The client agreed.
Design Team:
Anuja Pitre
Creative Director:
Vikram Bhalla