The simplest solution is often the most effective. This was never more true for us than with the brand identity project for Arksun Services - a marine engineering company based in Mumbai.
In our search for a symbol for the identity, and after much research and sifting through hundreds of photos and videos of their equipment on ships and submarines, we realised that the symbol we were looking for was right in front of us the whole time.
The logomark — a minimalist interpretation of a ship’s hull — formed a lovely little “A” as well. Everything else just fell into place after that, and that core graphical element became the forward-thinking symbol we’d all wanted.
For this project, we designed their brand identity and print collateral.
Our job done, the client happy, we sailed off into the sunset.
Design Team:
Arjun Rajkishore
Creative Director:
Vikram Bhalla
