Things got incredibly personal for us with the brand design of The Doctor Foundation.
The primary objective of the Foundation is to bring a sense of warmth, cheer and purpose back into the lives of the elderly in underprivileged sections of society.
For the first time, we approached an identity design from a colloquial standpoint. This meant considering the fact that the majority of the people the Foundation was targeting couldn't read English. So we began the search for our logotype in the Devanagari script. And boy, was that a gloriously fulfilling exercise.
We go into a lot more detail about the Foundation and our work on the project over on our blog, so be sure to check that out, if you're curious!
Design Team:
Ragini Siruguri & Arjun Rajkishore
Creative Director:
Vikram Bhalla
