The Story Your Brand Tells: Why Consistency is Key
In a cluttered digital landscape, how does your brand rise above the noise? This blog post proves that the secret lies in consistent storytelling. Think of your brand as a novel, where each tweet or billboard adds a page to your story. From Nike's "Just Do It" ethos to Apple's focus on innovation, brands that maintain a unified voice across platforms not only foster trust but also create lasting emotional bonds with consumers. Dive in to learn why a consistent voice isn't just good branding—it's essential.
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Content Strategy: The Lighthouse Your Small Business Needs
Discover why a robust content strategy is vital for small businesses in today's digital age. Learn from the success stories of global giants like Airbnb and Slack, and understand how content can be a powerful tool to elevate your brand. Whether you're starting or looking to refine your approach, this guide offers insights and practical steps to build a winning content strategy.
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Art and the Algorithm
Examining the transformative role of AI in the creative industry, exploring its potential to redefine artistic expression while questioning the future for human creatives in an AI-driven world.
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Will AI kill the Creative Star?
In this blog post, we explore the value of incorporating AI into creative workflows for branding and writing professionals. Discover how AI can enhance creativity, speed up processes, and allow creatives to focus on high-level tasks. Embrace the future of AI and creativity, and see how it can transform your work.
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Branding with a Conscience
Discover how brands can foster sustainability and social responsibility to create a positive impact in today's world. Learn about the key elements of a successful sustainable brand, from transparency to collaboration, and how to avoid greenwashing pitfalls. Explore the essential role that businesses must play in driving positive change for the planet and society.
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Helping The UNFAO Help Small-Scale Fishworkers
TWO Design was commissioned by the International Collective in Support of Fishworkers (ICSF) to create a series of 4 animated films for the Food & Agriculture Organisation of the United Nations (UNFAO), to make their Voluntary Guidelines for Small-Scale Fisheries more accessible and dare we say, even a little… fun?
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